Trendy colors on trademark

 

Color has a pivotal role when visual information is published in print, electronic, or digital media. The use of distinctive colors conveys a representative message about the brand and become the sign of identification for the corporation. From pharmaceutical items to industrial equipment to electronic gadgets, colors have a significant role in influencing the purchase intentions. Trademark colors are the particular shades and hues that a company registers for its brand. The colors are limited in number considering the massive number of brands that are offered across the world. Hence, companies are not allowed to trademark a single color or even a combination of colors. It will mostly lead to the depletion of all attractive colors for the new brands. Hence, the trademark colors focus on trendy designs and unique styles for the differentiation, and it is only through the application of these features, an organization is in a position to trademark the trendy colors and styles.

 

Color has a powerful appeal, and a good marketing and brand strategy should never underestimate the significance of trendy colors. In everyday life, one can also see people attracted to other individuals based on the color of their hair, car, shoes, nail polish, or shirts. The sky looks beautiful when it assumes the favorite shade of blue. In the corporate world, the color is a complete industry in itself. There are recognized job titles and positions of color analysts and color consultants due to the lasting impact of color on consumers (Innis, 2016). Color has become an integral part of a brand’s identity. The dark colors have been a trend in the current context such as Nexium and Cadbury using dark purples, and the University of North Carolina and Tiffany using egg blue. The bright orange is a distinction of Home Depot. In the construction sector, Owens-Corning became famous for its use of Pink Panther mascot and pink insulation. The bright red sole is a brand distinction for the renowned shoe designer Christian Louboutin. The mega-retailer Target also uses dark red color for its company name as well as the logo. Some companies believe in keeping it simple and straightforward. For example, UPS using classic yellow color for its logo, trucks, as well as uniforms. Another trend is to use a combination of colors such as John Deere. The company uses green color on the body of the vehicle and yellow color on the wheels. However, the company is unable to trademark the green color because it is regarded as a functional color that represents the concept of vegetation. The only thing that the company has been able to trademark is its unique combination of green and yellow that is protected by trademark laws.

 

Trademark colors play a significant role in securing market positions, and the holders have a sense of ownership and control over ordinary language (Bellido & Pottage, 2018). Word marks are vulnerable to have lapsed into genericity; however, the colors create a lasting impact that provides recognition to the brands and organizations.

 

 

References