Your logo matters from the very beginning- The top 50 startpus' logo

With the domination of digital when it comes to marketing and interacting with the consumer, branding is now more important than ever for businesses of all kinds. For any startup, getting branding right is crucial, but it is really important to understand a little about logo design.

For many startups, a logo is thought of as something that looks cool, but the reality is that it needs to be more than that, Yes, it should look great, but it should also reflect what the business is. Startups today are where the most innovation, creativity and optimism are found in modern business. This is true in every market sector, and branding, especially the logo, needs to reflect that.

For a startup to be a success, there are several things that the young business has to achieve. They need to develop a product or service that offers something new, even if that is simply a different approach to solve an old problem. Then they need to get noticed. Because the best idea in the world is only valuable if others know how it can help them.

But that is only the beginning, maintaining early success is a challenge that many fail to take into account. Having the team needed to develop the idea, improve the offer, expand the range of products or services in a complementary way, these are all crucial for longer term success. Listening to the userbase is another, there needs to be a balance there of course, but user feedback can help improve offerings in the right areas.

The key to all this is to develop the right brand identity. It matters from the very beginning, think about McDonald’s, still successful with a logo that is over 50 years old. A logo should reflect the business, so as startups, offering creativity and innovation in everything they do, the logo should be the same. Innovative, creative, new.

This logo design doesn’t just say what the startup is, it sets trends around the world as the success grows. A logo is more than a cool image, it is a way a startup can transform the world around them. Look at the logos below and you can see how the design reflects the business. Dynamic and creative, they don’t follow trends, they set them.

https://www.linkedin.com/pulse/linkedin-top-startups-2019-50-hottest-us-companies-work-jessi-hempel