Why the Twitter Logo Works

There’s little doubt that the bird logo has played a significant role in the company’s success. It was Twitter’s focus on simplicity that drove people to the platform in the first place, and their logo has always been a part of the elements that communicate this ethos to their users. 

Twitter has become very protective of their logo, with explicit rules against modifying the logo in any way. This strict policy has also helped the company maintain a consistent brand image across all platforms.

Twitter Logo Design Elements:

While a respectable effort, Twitter’s first official logo can hardly compare to the iconic flattering bird being used today, from the days of the thick rounded sans-serif, Twitter’s logo is a testament that perfect is a process that takes time. 

The bluebird, with its merry wings and beak open in the manner of a chirping bird, needs no words to describe it. The symbol perfectly sums up the concise nature of a tweet. 

Twitter Logo shape and symbol: 

The current Twitter logo is in the form of a fluttering hummingbird. It was designed by artist Martin Grasser who had just graduated from the Art Center College of Design when he was hired for the task. 

The illustration was created with 15 circles layered on top of each other. This geometric approach gave an impeccable shape to each of the parts of the bird: the wings, the head, the beaks, and the belly.

Back in 2006, the Twitter logo was a simple “Twitter” wordmark using a rounded sans-serif font. This roundedness seems to have been the inspiration for the design of the bird that was to make its appearance later. 

The first version of the Twitter logo bird in 2010 added some sauce to the logotype, but nothing could beat the refined bird iteration introduced in 2012. The outlines of perfect circles shaped the bird’s rounded belly and wings. Every aspect of the bird, including the beak, was drawn from circular arcs of precise geometry.

Twitter Logo Color: 

The original logo came in a light blue shade. Blue has proved to be a popular choice among website properties, particularly social networking platforms. In 2010, the logotype was changed to black, with the bird icon taking on the blue from the logotype. 

The 2012 variant made the bird a few blue darker shades, presumably to add some contrast against the regular white background. While the shade would still be classified as light blue, it is a bit closer to true blue than the previous aquamarine. 

Twitter Logo Font: The 2012 version brought to an end the text version of the logo. The company explained that there was no more need for text to represent Twitter. The first two logo versions used a custom rounded bubble font face created by Linda Gavin.

Source: https://blog.logomyway.com/twitter-logo/